Jason C. Grillo, Principal

TerraLuces LLC is my solo consultancy focused on driving marketing results at organizations in renewables and climate. The company name is derived from the Latin words Terra (“earth”) and Luces (“lights”).

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It drives me crazy when otherwise excellent innovations fail to meet their potential, simply because the market approach falls short. I want to contribute my expertise to unlocking a space for in renewable energy and climate change solutions in their respective markets.

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You and I are a good match to work with if you are a leader in a small and mid-size organization, who is concerned about missing the mark on customer adoption. You want to know the scope and scale of opportunities for your products, need to understand what makes customers tick, and want to figure out how to improve adoption of your products and ideas. For example:

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• Have you created the right kind of product offering to meet customer needs?

• Do you have the right objectives and key metrics to know you are heading in the right direction?

• What are our current or potential customers saying about us? Are we resonating with our target audience?

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If these types of issues keep you up at night, we should talk.

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I help by uncovering insights on customer needs (market intelligence), structuring how to build a brand to meet that need (brand planning), then executing on efforts to attract and retain a customer audience (content marketing).  Take a look at my services section for more information.

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On a personal note, I love boardgames, sci-fi, endurance sports, and ancient and modern history.

 

What questions do you have for me? How can I help you?