Jason C. Grillo, Principal

The outbreak of COVID-19 has placed nations the world over on high alert, with millions of citizens of our planet sharing concerns of...

Market intelligence is most closely aligned to Marketing – stands to reason with the prefix “Market” – yet many companies do not fully...

Want to get closer to your customers? Try understanding their competitive options to put yourself in your customers’ shoes. Understanding...

Welcome back! After writing my previous post on solar business-to-business versus business-to-consumer marketing strategies, I realized...

At a recent solar networking event, some colleagues and I were talking about how in the solar industry, marketing efforts can thrive by...

So what does 80s pop culture have to do with how to market efficient thermal energy systems? Quite a lot it seems! It’s winter, so...

Am feeling compelled to write a tribute post about Clayton Christensen, the Harvard Business School professor who died this past...

Growing up in Greater Boston, I remember a heating oil delivery truck roll up to our house, filling the tank to our family’s furnace,...

Busy day today on Beacon Hill: I attended a day of lobbying efforts at the Massachusetts State House, representing the Citizens Climate...

Welcome to a new year and a new decade! 2020 is upon us and I’m tracking some key issues affecting the next year. In lieu of a crystal...

So I created a different type of post over the weekend, for those in #renewableenergy, in the spirit of this time of year

Commercial, industrial, and public installations of solar can both further the brand and awareness of solar solutions. Here’s how:

Teams outside of commercial groups may ask: so what? What could NPS mean for our next product, and how does it affect a balance sheet?

Understanding customers in the solar industry can be stressful: Here's how Net Promoter Scoring (NPS) can help.

How does a solar panel manufacturer or installer know if there's a market for aesthetically pleasing solar panels?

Hey! My name is Jason Grillo, and this is the Blog for my personal consultancy, TerraLuces LLC. I aim to write here about how to drive...

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